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Holiday Inn’s Wealthy Barber Tour Event Branding

In 2014, Intercontinental Hotel Group (a.k.a IHG) revamped the Holiday Inn Hotel chain throughout the USA and Canada. The main goal of the entire revamp operation, was to place the Holiday Inn hotels on a higher level and to attract a higher level in target audience. To gain the attention of the right target audiences, Holiday Inn presented a Canada-wide speaker Tour, which included David Chilton, well-known entrepreneur, member of the Dragon’s Den jury and writer of the book “The Wealthy Barber”.

Besides designing the entire event branding and communications, such as website, email invitations and save-the-dates, I was also involved in designing the actual interior look of the events, that took place in a series of newly refurbished Holiday Inn hotels throughout Canada.